What gets a firm recommended
A firm appears under Recommended when:- Its fields of expertise overlap the internship’s. This is the main filter. A firm with none recorded is never recommended, however suitable it is.
- It hasn’t already been called for this internship. Once you log a call against this internship, the firm drops off the list so nobody calls twice. Calls against other internships don’t exclude it.
- It isn’t marked Don’t Contact, and hasn’t been deactivated.
Cold streaks
A firm you’ve called repeatedly that never says yes gets demoted, marked with a snowflake and a Skip / Cold streak badge. The point is to stop your team working through the same closed doors every season. A firm has to fail both checks to count as a cold streak:
Two things follow that aren’t obvious:
- Silence alone is never a streak. A firm you’ve called twice with no result hasn’t been properly tried yet — it’s below the lifetime-call threshold.
- A firm with no calls at all inside the window doesn’t get the badge, though it is still sorted downwards if it’s over the lifetime threshold. So a firm you called heavily years ago sits low in the list without being labelled a cold streak.
Tuning it
A Firm Admin can change both numbers under Settings > Firm call policy. The page scores three sample firms against your current settings and updates as you adjust them, so you can see the effect before saving.- A shorter lookback (say 12 months) flags firms sooner. Last year’s wins still count; the year before doesn’t.
- A longer lookback (say 36 months) is more forgiving, and suits longer sales cycles.
- Raising the call threshold only flags firms you’ve genuinely pushed. Lowering it flags them sooner.
The tooltip explaining a cold streak says “in 2 years” whatever you set the
lookback to. Trust the number on this settings page, not the tooltip.

The firm call policy settings, with a live preview of how three sample firms would be scored.